2024 Groom Wedding Fashion Trends: What Grooms are Wearing Now

Picture this: you’re scrolling through your friend’s wedding photos, expecting to see the usual black tux or navy suit, but the groom is rocking an emerald green velvet jacket and a pair of funky, monogrammed sneakers. Welcome to 2024, where grooms are finally stepping out of the shadows and making wedding outfits as personal (and bold) as the brides. Forget those cookie-cutter looks from the past. This year’s weddings are bringing style, comfort, and a whole lot of personality to men’s formalwear. Grooms aren’t just showing up—they’re showing off, and it’s about time.

The Rise of Color, Texture, and Pattern in Groom Attire

Step aside, basic black. In 2024, color is king. Gone are the days when grooms played it safe with monochrome and navy. Now, we’re seeing deep burgundy, forest green, and even rich, golden ochre gracing the aisles. Designers like Paul Smith and SuitSupply have reported a 38% jump in requests for colored wedding suits compared to last year, according to a May 2024 report in Vogue.

But it’s not just about color. Textures and patterns are in full swing. Velvet and corduroy jackets—yes, corduroy—isn’t just for granddad anymore. Grooms want their outfits to pop in photos, so textured blazers and subtly patterned pants are everywhere. A surprising number of grooms are mixing different suit fabrics, like a linen trouser with a silk-blend blazer for destination weddings. This mix-and-match vibe seems to echo the rise of more relaxed, “just be yourself” wedding themes that are huge on TikTok. Speaking of social media, #GroomFashion2024 is trending with over 1.5 million posts as of June 2024.

Classic patterns like checks, pinstripes, and houndstooth have made a comeback but with a twist—oversized scales, brighter colors, and often layered under a plain vest for that modern spin. In fact, London tailor Oliver Spencer mentioned in a GQ UK interview that nearly a quarter of his 2024 wedding fittings were for suits with standout checks or windowpane patterns.

While color and pattern can steal the spotlight, let’s not ignore the subtler statements. Earth-toned browns, warm taupes, and clean, creamy off-whites are everywhere, thanks in part to a push for outdoor and garden weddings after the pandemic boom. There’s something effortless about matching the landscape, and grooms are embracing the mood, swapping “stiff and formal” for “polished but relaxed.”

For those who want to keep things classic but current: midnight blue tuxedos with black shawl lapels and single-button closure remain a go-to, but now with personal details like engraved cufflinks or an embroidered collar inside the jacket. Tailors report more requests for custom linings featuring everything from maps of the couple’s honeymoon destination to illustrations of their pets—yep, really. A survey from The Knot (released April 2024) found that 41% of grooms are choosing at least one custom feature in their wedding attire this year.

And don’t underestimate the impact of sustainability on these trends. Eco-conscious fabrics—think bamboo silk, hemp blends, and upcycled wool—are becoming the new standard. More than 30% of grooms polled by Brides magazine said the environmental footprint of their suit was a key factor in their decision for 2024. There’s a strong move toward renting suits through upmarket rental platforms that offer everything from eco-friendly fabrics to alterations, proving you don’t have to own it to rock it.

Quick tip: If you want to stand out but keep it classic, try a dark green velvet jacket with black tuxedo pants, plus a pocket square in a bold contrasting color. It’s stylish without shouting, and it photographs like a dream—no weird color shifts or red-eye risk.

Modern Groom Style: Accessories, Footwear, and Finishing Touches

Let’s talk details, because 2024 grooms are not dialing it in. Accessories have officially moved beyond boring black ties and shiny cufflinks. The new rules: mix, match, and personalize. Skinny ties are out; broad silk ties, bow ties in playful patterns, and even softly draped scarves are in. Some grooms are embracing decorative pins, enamel badges, or custom tie bars with their wedding date or initials—the little things that make “your” suit, well, yours.

Pocket squares have gone wild. You’ll see bold paisley, neon brights, or even tie-dye. A lot of guys are getting their pocket squares hand-embroidered with their spouse’s initials or wedding date—a discreet, sentimental flex. The boutonnière, usually just a white rose, is being swapped for native florals, herbs, dried lavender, or even a wax seal for a quirky vintage feel. This not only matches the wedding bouquet but really stands out in those close-up shots.

Watches are back in a big way but, instead of luxury brands, many grooms are wearing heirloom pieces—Grandad’s 1978 Seiko is a lot more interesting than a brand new Rolex. Same for cufflinks: recycled vintage pieces are everywhere, with grooms hunting for sentimental bits from family or even thrifted finds that match their suit colors. Personalization is huge. According to Men’s Wearhouse, custom-engraved cufflinks saw a 65% increase in sales since January 2024, mostly for weddings.

And then—your shoes. Trainers at weddings? Totally happening, especially if you’re getting married outside. The big trend now is personalized sneakers: Nike’s By You, Adidas’ custom Stan Smiths, or even Converse with wedding date embroidery. For those keeping it formal, black patent Oxfords are giving way to unusual leathers: navy suede, cognac python print, and even vegan “leather” options. Fun socks are another moment—polka dots, cartoon motifs, or even argyle in wedding colors. Don’t wear boring socks, unless you really want to blend in.

Now, what about jewelry? Tastefully done chains peeking out from a slightly unbuttoned shirt, signet rings, or layered leather bracelets are all fair game. Piercings and ear cuffs are finding their place too—no more hiding who you are at the altar. It’s not about overloading with bling, but picking one or two details that echo your style.

Belt or no belt? More grooms are ditching the belt in favor of tailored waistbands or chic side adjusters. It keeps the look streamlined, and honestly, no one takes a good photo of a suit with a bulky belt buckle in sight. If suspenders are your jam, go with slim-line ones in a color that matches your vibe.

Let’s not forget outer layers. If you’re planning a spring or autumn wedding, statement overcoats (even in light tweed or houndstooth) are being worn right up to the first dance. Customized jackets—often with embroidered wedding motifs, initials, or a secret love note under the collar—are a big-ticket extra for the big day.

If you want to nerd out on some hard data, check out the table below with accessory trends pulled from the Wedding Wire 2024 Groom Style Index:

Bottom line: say yes to the expressive detail. You’ll love yourself for it when you see those wedding pics down the road.

Tips for Personalizing, Fitting, and Rocking Your 2024 Wedding Look

The real trick? Looking like you, just in an upgraded way. Cookie-cutter grooms are out, signature style is in. To really nail it, start six months out if you can—especially if you want a custom fit. Many of the top suitmakers in New York, London, and Sydney are booked solid during peak season, sometimes closing books for bespoke work over a year in advance. For off-the-rack, don’t stress—tailoring can make a $300 suit look like a $2000 one. Get it nipped and tucked at the waist and sleeves, and hem those trousers just at the ankle for a crushed-velvet loafer moment.

Your body, your rules. If you’re a gym guy, consider a double-breasted style with a broad lapel to balance your build. If you’re taller and lean, a single-breasted suit with slim lapels does wonders. Don’t try to copy the groom on Pinterest—work with a tailor who understands your shape and how you want to feel. Try on different styles even if you 'know' what you want; you might be surprised at how a long-line jacket or cropped trouser opens up a new look.

If cost is a big factor, keep an eye on rental services. Companies like The Black Tux, Moss Bros, and Generation Tux have seriously stepped up their offerings, with the added bonus of sustainable fabrics and genuine tailor services. Some even allow you to buy your look after the event if you fall in love with it—super handy if you want to use parts of your outfit again.

Care about comfort? You’re not alone. Breathable suits—linen, bamboo-blend, even those fancy tech-fabrics that wick sweat—are everywhere, especially for hot summer weddings and destination dos. Don’t be afraid of a little stretch in your fabric. If you’re dancing, shaking hands, or hugging everyone in the room, you want something that moves with you, not something you’re dying to take off by the speeches.

A quick checklist for personalizing your 2024 groom ensemble:

• Pick a primary color that flatters your skin tone—even rich browns and deep greens can be stunning.
• Add at least one textural element, even if it’s just a velvet tie or patterned waistcoat.
• Use accessories (pocket square, lapel pin, socks) to nod to your interests or love story.
• Try for custom details, like an inside jacket monogram or engraved jewelry.
• Blend comfort and style—if something pinches, aches, or overheats you, rule it out.
• Plan a backup look for weather surprises (rain, temperature dips, outdoor weddings can get unpredictable).
• Work with your partner to complement each other, not match exactly (unless that’s your thing!).

If you’re still feeling lost, Instagram is a goldmine. Accounts like @thegroomsroom and @suitsupply post daily snaps of real grooms in all shapes, styles, and wedding settings. Screenshot what jumps out at you and bring it to your fitting—tailors love clear inspo.

One last fact worth bragging about: a study published in March 2024 by WeddingPro found that grooms who felt good about their outfit reported a 27% higher level of pre-wedding confidence. So yes, what you wear does matter. Dress the way you want to remember this day—after all, the wedding photos last a lifetime, and the right suit might just outshine the cake.